MARKETING & SALES

Miova - Effortlessly Perfecting Corporate Communication

Businesses always look for a perfect Corporate Communication Platform that helps them communicate, enhance productivity, and easily achieve goals. Looking at all of these requirements, Miova has been developed to develop professional emails with its user-friendly drag-and-drop interface. In this platform, users can customize content, upload images, and maintain brand consistency.

Industry

Marketing & Sales

Team

3 Members

Duration

6 Months

Launched

2023

Country

New Zealand

Rating

5 star

Miova – Effortlessly Perfecting Corporate Communication

About The Project

Project Overview

Miova is a revolutionary Corporate Communication Platform that changes the way internal emailing works . It is changing the corporate communication scenario. Its main focus is smooth interaction, increased productivity, and achieving goals, such as enhanced team collaboration, better time efficiency, and secure communication, etc. It offers a well-designed drag-and-drop interface to develop engaging emails. Following are the key components that have been incorporated into our project to achieve the below outcomes:

Insights Miova consists of a dashboard that offers information for internal email campaigns. This dashboard includes various charts and tables that display the performance and engagement of the emails and team based on various filtering parameters. These reports are downloadable in a PDF format. Additionally, users can develop and send customized emails using templates.

Teams Whenever a user adds a contact to Miova, it is required to be assigned a Primary Team. There are two types of teams. The first team is called the Primary Team, and it represents the main business unit or department. A contact can only be part of one Primary Team.

The other team is called the Secondary Team or Sub-Team, which provides a granular breakdown of contacts and users. A contact can belong to multiple Secondary teams.

Templates Templates help users develop an email template of their choice. It consists of three main features. The first feature is to select your area, where the user can select the part of the email that they want to customize. The second feature is dedicated to pre-built components and offers various email blocks that are prepared and tested for engagement. The last feature is a drag-and-drop feature, which assists users in easily rearranging or adding email blocks to develop their email layout.

Emails It helps the users to develop and send internal email campaigns. It consists of three main steps. The first step is to select the template, under which the user can select email templates from their previous email, or they can copy the entire previous mail. The second step is to enter content, and users can input their headlines, images, and CTA links and modify their template as per their requirement. The last step belongs to the configure, and users can set the name, category, subject line, and preview copy of their email. Additionally, they can select the recipient teams and schedule emails.

Key Phases

Breaking down the project on these 3 main key phases & further in weekly modules to get the project on track and accountable.

Planning and Analysis

Requirement Gathering
User Research
Information Architecture
Wireframing and Prototyping
Technology Stack Selection

Design and Development

UX/UI Design
Front-End Development
Back-End Development
API Development
Testing

Deployment and Maintenance

Deployment
Monitoring and Security
Continuous Improvement
Maintenance and Support

Challenges we had

The Problem

Indeed, a project is always full of challenges, regardless of its field and we were no different. Our Dedicated Development team faced the following issues during the development of this project:

Team Communication A better Corporate Communication Platform always helps teams easily convey their requirements across the board. Therefore, it is preferable to have a reliable communication tool among the team members. However, teams were unable to collaborate with other teams and share the vital information as they didn’t have a proper tool for it. But when teams used Miova for their communication, it strengthened teamwork and streamlined their work.

User Experience The audience has an option here to craft an attractive email as Miova offers features like drop-and-drop elements and pre-ready that can be customized templates. Now, users can save ample time by using the drag-and-drop feature and deliver the best email to the concerned team/person.

Measuring Insights Initially, there was no tool to view how great our emails were doing inside our company. Therefore, a robust tool was required for this challenge.

Improving Internal Communication Skills As we tried to improve our internal communication skills, we faced a problem, where we didn't have sufficient resources and guidance.

See what we solved

The Solution

There were several Software development challenges and our team worked with one motive and that was to implement every strategy but defeat every below-mentioned challenge.

Team Communication Integrating Miova into the team workflows proved to be a blessing. As it provides customization options in developing emails, communication has become easier, and now, users can convey messages to a larger audience. Additionally, it also offers collaboration tools, such as file sharing and project management features, to build strong communication among teams.

User Experience This Corporate Communication Platform consists of easy functions like drag-and-drop tools and customizable templates. Now, anybody can design the best emails, regardless of them having much without technical knowledge. Furthermore, this tool saves enormous time and helps in conveying messages that attract and connect with the audience.

Measuring Insights Our team had put in place a viable plan to improve data analytics capabilities to measure and report on internal email campaign performance. Furthermore, this tool provides detailed information on important measures like open rates, click-through rates, and recipient feedback. Additionally, it provides a simple interface for better reporting by allowing easy tracking and analysis of team-specific data.

Improving Internal Communication Skills In order to make people understand Miova, the team conducted several sessions. They performed targeted training programs and workshops, collaborated with communication experts, used online resources, and provided a better learning environment. All these activities helped people understand Miova for their professional usage.

Final Milestone

The Result

Miova is an effective Corporate Communication Platform for businesses that has ended all the challenges of internal communication. It is a secure medium through which internal teams can interact and share their data. With the help of this robust application, the teams can develop better emails either by copying their previous template or by copying the complete previous mail. Furthermore, the sender can achieve more open rates through this platform. In the end, Miova revolutionized internal email communication.

Technology Stack

The Miova Corporate Communication Platform stands as an exceptional example of cutting-edge web application development solution that seamlessly integrates powerful technologies to deliver an exceptional user experience. Leveraging React.js, Redux toolkit, HTML, and Material UI for the frontend development. Meanwhile, the back-end, crafted with Node.js was implemented to ensure the application's efficiency. The integration of MySQL adds a robust database layer, facilitating seamless data management

Redux Toolkit

Node

React

HTML5

Tailwind CSS

MySQL

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