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About The Project

Project Overview

Feasibility Study for Goal-Oriented Social App eSparkBiz worked with an entrepreneur to evaluate the potential of a social networking app focused on goal setting and progress tracking, providing a roadmap for decision-making before development

Competitor Market Analysis eSparkBiz analyzed 15 popular apps to uncover key differentiators, operational costs, and advertising expenses, offering valuable insights into the competitive landscape for the client's app concept.

App Concept Design Using insights from competitor analysis, eSparkBiz crafted functional features and UI mockups, aligning the app’s design with user expectations and market trends to create a compelling experience.

Comprehensive Project Roadmap eSparkBiz developed a comprehensive project roadmap, outlining key development stages, timelines, team structure, and resource needs, empowering the client to make informed decisions on app development.

Strategic App Development Plan eSparkBiz guided an entrepreneur through the app's conceptual phase, ensuring the app’s market fit, operational costs, and development process were clearly defined to minimize risks and maximize success.

Key Phases

Planning and Analysis
  • Requirement Gathering
  • User Research
  • Information Architecture
  • Wireframing and Prototyping
  • Technology Stack Selection
Design and Development
Deployment and Maintenance
  • Deployment
  • Monitoring and Security
  • Continuous Improvement
  • Maintenance and Support
Challenges we had

The Problem

The client, who is an entrepreneur with a social networking app concept that focuses on goal setting and tracking progress, is facing significant uncertainty regarding its viability in the competitive app market. Without a detailed analysis of the market landscape, the client was apprehensive about making the necessary investment in development as it carried substantial financial risks. The primary challenges the client faced were:

The social networking app area is extremely competitive, with many apps all trying to accomplish the same objective. The client was finding it hard to identify differentiators that would make the app stand out in this saturated market.

The client did not know the operational and advertising costs needed to maintain the app competitive. Knowing these costs was important to determine if the project was financially viable in the long run.

The client was unclear on what features should form the core of the app and which could be differentiators that make it more attractive. Without proper guidance, building a balanced feature set was very challenging..

The client wanted to know about the behavior and preferences of the users in the goal-tracking app space to ensure that the features of the app are aligned with the needs of the target audience. It was, therefore, critical to understand market trends for success.

There was an uncertainty of time, human resources, and general development among the client. Hence, in order to efficiently manage a project and bring it out on schedule, an elaborative plan was required to be undertaken.

Market Entry Strategy and Competitor Analysis for a Goal-Tracking Social Networking App
See what we solved

The Solution

To face these issues, eSparkBiz devised a multi-layered strategy that would make the client clear about which decision he or she should make.

Initially, we identified and analyzed 15 competitive apps in the category of social networking, having more than 10,000 downloads. We focused on understanding key features, user bases, and USPs for each.

This analysis helped us distinguish between core features (e.g., goal tracking) and innovative features (e.g., smartwatch integration) that could give the app a competitive edge. This provided the client with a clear understanding of how to position the app in a saturated market.

We estimated the operational and advertising costs of the competitors by using public data. We were able to get a rough estimate of the monthly app support costs from competitors' offices, job vacancies, and salaries through LinkedIn.

We also tracked advertising traffic to the competitors' app store pages and estimated a rough estimate of the advertising budget required to compete. This gave the client valuable insight into the financial commitments required.

Competitor analysis showed fundamental features were in place, such as manual goal tracking, yet identified unique features, especially the integration with smart devices which met specific user needs.

As such, it guided the creation of a feature set that should not only meet user expectation but also make the app stand above its competitors. We translated these insights into a set of UI mockups that showed how the app would work and how users would engage with it, thereby providing an easy-to-use and competitive app design.

We ensured that the concept of the app aligned well with the ongoing trends regarding goal-tracking and social networking applications, as we monitored the most current trends on the field.

We analyzed the behavior and preferences of the users with emerging trends to provide a roadmap of developing features that would attract and engage them in a busy marketplace, thereby ensuring that the concept wasn't just relevant but also something that could differentiate itself in the market.

To address the client's concerns over development timelines, requirements, and project stages, eSparkBiz developed a well-documented project roadmap outlining the entire development lifecycle as well-defined, manageable stages. These stages were clearly differentiated, and timelines were assigned along with clear roles and responsibilities for the entire project team.

Market Entry Strategy and Competitor Analysis for a Goal-Tracking Social Networking App
Final Milestone

The Result

eSparkBiz delivered a comprehensive strategy within three weeks, addressing the client's concerns and laying the groundwork for potential development.

The client is now better equipped to take an informed decision on developing the app, supported by a robust strategy that balances market insights, innovation, and financial feasibility.

Limited access to competitors' financial data: This issue has been addressed by leveraging publicly available resources and applying industry averages.
Tight timeline: The comprehensive results have been delivered within three weeks, owing to efficient planning and execution.

Technology Stack

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They have a wide range of knowledge and work in many different technologies.

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Why Choose eSparkBiz?

Being a Reliable and Committed IT Partner, eSparkBiz aims at bringing digital transformation to your business. Our 14+ years of remarkable expertise with 500+ global collaborations showcase our trusted development services, state-of-the-art infrastructure, transparent transactions, and security to kickstart your digital business strategy.

Expert and Skilled Professionals

Hire our experienced developers who are well knowledgeable in technical aspects to deliver outstanding results.

Real-time Communication Channels

You can use Skype, Email or Phone to communicate with your team in real-time and work together efficiently.

Adaptable Pricing and Engagement Models

Choose from a variety of pricing options and work arrangements based on the needs of your project.

Project Tracking via Advanced PMS

Oversee your project in real time with the help of our sophisticated Project Management Software.

Robust Code and Backup Management

Our secure code handling rules and reliable backup will ensure a smooth development process.

No Training or Retention Costs

Reduce your expenses on training and turnover by hiring our developers who are already proficient in their fields.

Single Point of Contact Lead

Get a dedicated lead to help you liaise with our team and to ensure that communication is clear and direct.

Secure and Reliable Work Environment

Rest assured that your data will be safe with our secure and protected development environment.

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