User-Friendly and Secure Mobile Banking Applications for a Private Bank with Over $2B in Assets

Creating Next-Generation Banking Solutions for Enhanced Customer Experience

About The Project

Industry:

Banking

Solution:

Custom Mobile App

Services:

UI/UX Design

Business Analysis

Mobile App Development (iOS and Android)

Integration with third-party APIs

QA and Testing

Deployment and Support

Technologies:

Android SDK

Flurry

Google Directions API

Project Overview

Comprehensive Mobile Banking Solutions: Unibank, a leading private bank with over $2 billion in assets, embarked on a bold initiative to redefine its mobile banking experience. This project was designed to address the evolving needs and expectations of today’s tech-savvy customers. By focusing on both security and user experience, Unibank successfully launched robust mobile banking applications for iOS and Android platforms. The applications incorporated a broad range of features that simplified and streamlined banking processes, enabling customers to manage their finances efficiently, securely, and conveniently from anywhere. These mobile solutions significantly enhanced customer satisfaction, empowering users to perform banking tasks with ease while ensuring compliance with the latest security standards in the banking industry.

Security and Compliance Focus: The security and compliance of the mobile banking applications were of paramount importance throughout the development process. With the rapid rise of cyber threats, Unibank ensured that their mobile solutions adhered to the highest industry standards, offering customers a secure platform to manage their finances. The app’s security features were designed to protect sensitive data, including encryption protocols, multi-factor authentication, and real-time transaction monitoring, minimizing the risk of fraud and data breaches. This focus on stringent security not only safeguarded customer information but also ensured that the bank met regulatory compliance requirements, giving customers peace of mind while using the app for everyday banking needs.

The Problem

Unibank has gained many awards for the best performance and high-quality service. Being one of the largest and most important financial organizations, which operates in Azerbaijan, it offers a set of banking services and maintains principles of innovation and the search for innovative solutions. All former attempts made by Unibank to create mobile banking services were unsatisfactory and disappointing:

Earlier Applications

Earlier, the company had built an iOS application that though workable, was of very primitive nature, and regrettably did not offer any advanced feature that could enable it to meet the burgeoning and growing requirements of today's advanced needs in banking. Besides that, here it should be highlighted that the Android application also did not exist, thereby limiting availability on the respective platform as well.

Customer Dissatisfaction

The platform was not able to properly address and meet a constantly changing set of demands and requirements that were necessary for a growing and increasingly diverse customer base, which basically represented the crux of its overall success and viability in the competitive market.

Disconnected User Experience

The lack of user-centric features with personalization and intuitive design elements made the experience very disjointed, which was glaring. An experience like this was not so engaging that it could hold the attention of the users; it could lead to disengagement.

Security Issues

It was absolutely paramount that there should be strict adherence towards robust security frameworks and achieve the full regulatory compliance. In this way, such steps were important towards maintaining the trust as well as for the overall safety and security in the users' minds.

The Solution

eSparkbiz, having its extensive and long-term experience combined with deep expertise of the details related to mobile banking solutions, made a well-structured plan of development which answered all above concerns:

Tender Participation and Winning Bid

Unibank successfully won the bid to develop an Android version of their existing iOS-based loyalty card application. This project involved a precise and methodical execution of testing tasks, ensuring the Android version would meet the same high standards as the iOS app. The team demonstrated its capability by thoroughly analyzing the app's features, functionality, and user experience to replicate and improve the application for Android users. The successful execution of this task highlighted the team's expertise in adapting and optimizing applications across platforms, ensuring Unibank’s continued success in the competitive mobile banking space.

In-depth Business Analysis

A detailed business analysis phase, lasting one month, was conducted to define the precise specifications for the new Android application. This analysis aimed to capture every functional and design requirement needed to align the app with Unibank's strategic goals. By closely examining customer needs, industry trends, and technical considerations, the team was able to develop a clear blueprint for the app’s development. This critical phase ensured that all features and functionalities were well thought out, enhancing the app’s relevance and usability for end-users while staying aligned with the bank’s long-term objectives.

Intuitive UI/UX Design

The mobile applications were designed with a strong focus on intuitive and user-centric interfaces, ensuring an engaging and efficient banking experience. The design process prioritized simplicity, accessibility, and ease of use to meet the diverse needs of Unibank’s customer base. Every element of the user interface was carefully crafted to be visually appealing while also enhancing the functionality of the app. By focusing on both aesthetics and practicality, the application’s design ensured users could navigate through banking services effortlessly, contributing to an elevated customer experience.

Full-Scale Application Development

A comprehensive development process was undertaken to create robust mobile applications for both iOS and Android platforms. The development covered all aspects of the app, from backend functionality to frontend user interaction, ensuring high performance, security, and scalability. The apps were equipped with a variety of advanced features designed specifically for the banking sector, such as secure money transfers, loan management, and bill payments. By addressing every element of the mobile banking experience, the project provided customers with a complete, seamless, and reliable solution for managing their finances.

Key Functional Features

The app offers comprehensive Account Management, allowing users to effortlessly view their balance and access detailed bank statements for efficient account tracking. Payment Services include seamless BillPay, one-click payments, and auto-payment scheduling, streamlining transactions. For Money Transfers, the app enables hassle-free card-to-card and account-to-account transfers. Loan Management simplifies online loan repayments and deposit top-ups. Currency Tools provide real-time exchange rates and a multicurrency converter for managing finances across currencies. Push Notifications keep users updated on important news, while Support Features offer chat and phone assistance for a smoother experience.

The Result

On-time delivery was ensured, with both iOS and Android versions being built on time, within budgeted amounts, and the set timeline. The customer experience significantly improved, thanks to a clean, intuitive design, leading to increased general user satisfaction and engagement. Utilizing features such as personalized dashboards and customizable widgets, user interactions and engagement levels rose, which further enhanced the overall experience. Operational efficiency was improved by integrating the development approach, streamlining workflows and reducing operational errors, resulting in cost savings. Security was heightened by following the ASAN identification standards, ensuring reliable authentication processes for all users. Omni-channel consistency solidified the brand's relationship with customers, offering a seamless experience across both online and offline channels.

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